Tuesday, December 25, 2007

Sales Tip-Turn on the Faucet of Success

I read an interesting story over the weekend. It involved the ingredients in water. As we all (?) remember from our school days, water is made up of H2O, or two parts hydrogen and one part oxygen. Take away any of the ingredients and you may get something, but it certainly isn't water. Maybe you actually have all the ingredients just not the right amount, you still won't get water.

Your successful sales system is exactly the same. It is made up of several parts. There's the mental part that includes attitude, confidence, etc., tools, and the strategies to use those tools and action. While you may come up with other ingredients, I believe that most, if not all would fall under into of these categories. Unfortunately, take away any one of these ingredients, or put in the wrong amount and much like the water example, you may have something, (just getting by, mediocrity, futility, frustration, etc.) but you don't have a truly successful sales career.

Sometimes, it can be a small change. Sometimes it takes a complete overhaul of what you are doing. The point is, until you get the correct ingredients and the correct amount of each, you will continue to struggle. It doesn't matter how hard you work at it, how hard you try, or how many times you do it, mixing together one part hydrogen and one part oxygen will not produce what you are after. When you don't have the correct ingredients, you cannot get the correct results. It's that simple.

If you want to quench your thirst, you can keep trying different combinations and then hoping that at some point in the future you will in fact hit on just the right combination. It can take thousands of tries and years of trial and error to even get close to success. And it makes no sense when you can simply get up, take some action and turn on the faucet. Seems like a simple decision and it is.

However, when it comes to your sales career, you are content to continue as you are or perhaps try to patch things together with a tool from here or a strategy from there. Yet, if you would only get up and turn on the faucet, you could skip the trial and error, the frustration, the futility, the mediocrity and have more success than you ever thought possible.

It's up to you. What will it be? The faucet or the frustration?

Greg Beverly, CPA, MBA has more than 22 years experience helping sales professionals increase their sales and their bank accounts. He has helped thousands achieve their goals in life. As an author, teacher, mentor and helper, he desires to see everyone reach their true potential.

You can learn how to live your dreams by visiting http://www.salessuccess.yougethelp.com

Labels: , , , , ,